School of Management GPI – Gestion des Projets d’Innovation

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GPI – Gestion des Projets d’Innovation
Develop a commercialization strategy

GPI – Gestion des Projets d’Innovation

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English

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Introduction: innovation is not all alike
Understand the challenges of your project
Obtain the necessary resources
Plan the sequence of activities
Set up a project team
Understand the exploration and production of knowledge
Study customer needs and value creation
Understand markets and their dynamics
Develop a commercialization strategy
Develop a technical concept and architecture
Set up an operational process
Test product and process concepts
Steer the project in a dynamic contexts
Overcome organizational barriers
Capture the value you create

Develop a commercialization strategy

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UQAM - Université du Québec à Montréal

GPI – Gestion des Projets d’Innovation Séparateur

gpi@uqam.ca

UQAM GPI – Gestion des Projets d’Innovation